loading

About Us

At RAX Diamonds, every decision, process, and diamond reflects our dedication to ethical practices, exceptional quality, and a lasting client trust.

contact info here

Crafting Brilliance Since 1998

About Us

Founded in 1998 in Yakutia, Russia, by Henry Bryan Luan, an American-South African originally from New York, RAX Diamonds brings more than 25 years of experience and expertise to the global diamond industry. From mining and sourcing to evaluation and quality assurance, we oversee every stage of the diamond journey with meticulous attention to detail, ensuring exceptional quality, responsible practices, and precision in every stone. Our commitment to excellence extends beyond diamonds. We believe in supporting local communities and conducting our business with transparency, integrity, and accountability. By combining generations of industry knowledge with innovation and modern expertise, RAX Diamonds continues to deliver diamonds of timeless beauty, brilliance, and lasting value to clients around the world. Every diamond reflects our passion for craftsmanship, dedication to quality, and commitment to creating meaningful moments. At RAX Diamonds, every decision, process, and stone is guided by ethical practices, exceptional standards, and the enduring trust of our clients.

1. Integrity
2. Excellence
3. Craftsmanship
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023-2025
timeline-image
2019

A New Era of Leadership

In 2021, following the passing of his father, Henry Bryan Luan, Alex M.D. Luan took over the leadership of RAX Diamonds, carrying forward the family legacy his father had built. Under Alex’s leadership, the company entered a new chapter of growth, strengthening its sourcing networks, deepening client relationships, and adapting to a changing global landscape while remaining committed to exceptional quality, ethical standards, and lasting trust.

timeline-image
2020

Commitment & Continuity

Despite regional challenges, our dedication remained unwavering. We streamlined operations, enhanced supply chain partnerships, and continued delivering certified diamonds with precision and transparency.

timeline-image
2021

Expansion & Innovation

2023 marked a year of growth. We expanded our international reach, diversified our diamond portfolio, and adopted modern technologies to improve efficiency and client experience.

timeline-image
2022

Elevating Excellence

This year focused on refinement and brand elevation. We strengthened our global presence, enhanced quality control processes, and deepened long-term partnerships with trusted suppliers and clients.

timeline-image
2023-2025

Operations Suspended Due to Conflict

Due to the ongoing conflict affecting the region, RAX Diamonds temporarily suspended certain mining and operational activities to prioritize the safety of our team, partners, and local communities.

  • img
    Cutting & Polishing
  • img
    Jewellery Manufacturing
  • img
    Stone Mining
  • img
    Cutting & Polishing
  • img
    Jewellery Manufacturing
  • img
    Stone Mining

Mission

We provide ethically sourced, high-quality diamonds with expert guidance, personalized service, and unwavering dedication to client satisfaction and trust.

Heritage

With 25 years of experience, we honor our legacy of craftsmanship, precision, and commitment to superior diamond quality.

Vision

To become a globally recognized diamond brand known for excellence, integrity, innovation, and timeless brilliance across all our offerings.

Restoration Services

We embrace modern technologies and creative solutions to enhance diamond quality, operational efficiency, and the overall client experience worldwide.

25+

Innovative Products

200+

Energetic Team

2

Red Diamonds

5

Branches

70

Blue Diamonds