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About Us

At RAX Diamonds, every decision, process, and diamond reflects our dedication to ethical practices, exceptional quality, and a lasting client trust.

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Welcome to RAX diamonds Where Brilliance Becomes Legacy
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Elevate your world Unlock secrets
of the radiance
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Welcome to the diamond hub Unleash the Diamond Magic
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What We Do

Expert Craftsmanship

RAX Diamonds specializes in diamond sales, responsible mining partnerships, and global diamond sourcing. We provide certified, high-quality rough and polished diamonds to wholesalers, retailers, and private clients. With 25 years of expertise, we ensure ethical sourcing, precise grading, competitive pricing, and personalized consultation for every client we serve.

Crafting Dreams Diamond Time

Timeline
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023-2025
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2019

A New Era of Leadership

In 2021, following the passing of his father, Henry Bryan Luan, Alex M.D. Luan took over the leadership of RAX Diamonds, carrying forward the family legacy his father had built. Under Alex’s leadership, the company entered a new chapter of growth, strengthening its sourcing networks, deepening client relationships, and adapting to a changing global landscape while remaining committed to exceptional quality, ethical standards, and lasting trust.

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2020

Commitment & Continuity

Despite regional challenges, our dedication remained unwavering. We streamlined operations, enhanced supply chain partnerships, and continued delivering certified diamonds with precision and transparency.

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2021

Expansion & Innovation

2023 marked a year of growth. We expanded our international reach, diversified our diamond portfolio, and adopted modern technologies to improve efficiency and client experience.

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2022

Elevating Excellence

This year focused on refinement and brand elevation. We strengthened our global presence, enhanced quality control processes, and deepened long-term partnerships with trusted suppliers and clients.

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2023-2025

Operations Suspended Due to Conflict

Due to the ongoing conflict affecting the region, RAX Diamonds temporarily suspended certain mining and operational activities to prioritize the safety of our team, partners, and local communities.

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    Cutting & Polishing
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    Jewellery Manufacturing
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    Stone Mining
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    Cutting & Polishing
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    Jewellery Manufacturing
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    Stone Mining

Our Mining

Ethical Practices

At RAX Diamonds, we have proudly managed every stage of diamond mining for over 25 years. From extraction to final evaluation, we maintain complete control to guarantee exceptional quality, ethical practices, and precision in every stone. Our hands-on approach ensures that each diamond meets the highest standards of brilliance, integrity, and lasting value.

The Pillars of Our Legacy

The RAX Standard

560,000+

Diamonds Sold

44,000+

Square feet Head Office

700,000+

Certified Stones

2 Mines

Rough Diamond Source

9000+

Happy Clients

What Defines Us

25+

Innovative Products

200+

Energetic Team of

2

Red Diamonds

5

Branches